Social Media Marketing in India

India has a population of 1.4 billion and there are 624 million internet users in India. Mobile users number in India also has reached to 1.1 billion. Going by the growth and size of mobile and internet penetration in India, digital media is always a prominent space for advertisers for any kind of marketing campaign across India. Social media users in India is as high as 448 million.

In the social media segment, Facebook, Instagram, Linkedin, Twitter are dominating the space with high penetration and growth in India. New social media platforms are also being launched and attracting Indian users with their unique features. TikTok, for example, started in 2016 and immediately gained popularity with youth. It grew to be one of the most popular apps in both the Android and Apple app stores. However, to an extent, TikTok has been a victim of its own success. Its popularity with the world’s youth and its Chinese ownership has come to the world’s regulators’ attention. The sizable market of India banned TikTok in June 2020.

Facebook and Instagram has their own issues in 2021 and are currently facing several court challenges worldwide. The Indian government has come up with new IT policy which is affecting the operations of these social media platforms.

In spite of all the challenges of social media, it offers huge opportunity for marketing and digital media in India. Marketing agencies across India are expanding and specializing in this vertical offering multiple structure and benefits for the advertisers.

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