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Hosting Servers and Search Engine Optimization

Hosting server is very important for any digital marketing environment. There are some important factors which certainly affect the search engine ranking as well. For the readers benefit, the following important factors are outlined to make sure that they wont harm your search engine optimization be

Uptime Vs. Downtime

If a web host has poor reliability, it will harm the productivity of the website. Every moment that a potential customer can’t reach a site is a moment they’re using to find the competition. This direct effect should be extremely obvious. What you may not realize, however, is that search engines are also trying to reach websites at all hours of the day and night.

The spiders that are used to crawl your site are keeping track of when they were unable to reach it. If your website appears offline too often, it will be tagged as unreliable by the search algorithm. After all, there’s no point in providing users with a link to a site that’s not likely to be reachable. It’s for this reason that choosing a host that has an excellent track record of reliability and uptime.

Website Security

Just like hosts that aren’t reliable, hosts with ineffective security can affect your SEO efforts as well. Search engines don’t want to route their users to websites that are infected with malware or are associated with spam. Properly designing your website can help to prevent it from being victimized, but that’s only half of this constant battle.

Your web host should be providing the right infrastructure to guarantee the security and usability of your site. It’s also a good idea to avoid shared hosting if you own a high risk and valuable business so you’re not in mercy of another customer’s flawed code. A decent web host should also be providing you tools and ongoing guidance to help you defend your website against emerging threats.

Page Loading Times

There are several ways to optimize web content for speedy delivery into a browser. Image compression, code minification, and finely tuned caching can do wonders for delivering complex pages at reasonable speeds. No amount of optimization can make up for bottlenecks stemming from a web host’s hardware, though. If search engines see that it’s time-consuming to load a site, the pagerank will suffer. Google, for one, has been using this as a ranking factor since 2010. It’s because they consider slow sites to be too inconvenient to present to their users.

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